<p><strong>About Us:</strong><br>Bit & Binary is a leading innovator in the IT technology sector, committed to delivering cutting-edge solutions and services to our clients. We pride ourselves on our dynamic work environment, where creativity and collaboration drive our success.<br><br><strong>Role Overview:</strong><br>We are seeking a highly motivated Performance Marketer to join our marketing team. The ideal candidate will have 2+ years of experience in performance marketing, specifically within the IT technology industry. This role will focus on optimizing digital marketing campaigns to drive growth and achieve business objectives.<br><br><strong>Key Responsibilities:</strong></p><ul><li>Campaign Management: Plan, execute, and optimize paid digital marketing campaigns across various platforms (e.g., Google Ads, Facebook, LinkedIn, etc.).</li><li>Performance Analysis: Monitor and analyze campaign performance using analytics tools (e.g., Google Analytics, SEMrush, etc.) to ensure KPIs are met.</li><li>A/B Testing: Conduct A/B testing to evaluate and improve ad performance and conversion rates.</li><li>Keyword Research: Perform keyword research to optimize ad copy and targeting for better reach and engagement.</li><li>Reporting: Prepare regular performance reports, providing insights and recommendations for continuous improvement.</li><li>Collaboration: Work closely with the content, design, and product teams to develop and implement marketing strategies that align with business goals.</li><li>Budget Management: Assist in managing the marketing budget, ensuring efficient allocation of resources to maximize ROI.</li><li>Stay Updated: Keep up-to-date with the latest trends and best practices in digital marketing and the IT industry.</li></ul><p><strong>Qualifications:</strong></p><ul><li>Bachelor’s degree in Marketing, Business, Information Technology, or a related field.</li><li>2+ years of experience in performance marketing, preferably in the IT technology sector.</li><li>Proficiency in digital marketing platforms and tools (e.g., Google Ads, Facebook Business Manager, LinkedIn Ads).</li><li>Strong analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Excellent written and verbal communication skills.</li><li>Familiarity with SEO and SEM best practices.</li><li>Ability to work in a fast-paced, team-oriented environment.</li><li>Strong attention to detail and organizational skills.</li></ul><p><strong>What We Offer:</strong></p><ul><li>Competitive salary and benefits package.</li><li>Opportunities for professional development and career growth.</li><li>A collaborative and innovative work environment.</li><li>Flexible working hours.</li></ul>
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Is Remote? - False
Min Salary - 0
Max Salary - 0
Job Type - Full Time
Organization - Bit & Binary
Skills - None
Total Reviews - 0
Address Line 1 - 809-810, Palladium Building, Corporate Road
Address Line 2 - Makarba
City - Ahmedabad
State - Gujarat
Country - 101
Postal Code - 380015